Narrowing Your Keyword Search

This is a great way to find out what sites are actually using your keywords as keywords or if they just happen to have the keywords on their site. Meaning, who has their site optimized for keywords and who doesn’t.

A search at Google for home studio brings back 127,000,000 results! At first glance, you would think that there is way to many pages that contain my keyword phrase home studio.

How many of those pages are actually optimized for the words home studio? On Google you can do a query to check if our keyword phrase is in the indexed page’s Title and Anchor tags. Go back to Google and search for (intitle:”home studio” inanchor:”home studio”) now you get back only 896 pages!

The 896 pages are your actual competition because those are pages that are optimized for the words home studio.

This gives you a little better view of who is actually optimizing for your keywords. If after you’ve done this and your results are still in the 127 million, find another set of keywords.

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