Month of August , 2006

Have you ever noticed when you are posting in WordPress there are those mysterious “custom fields?” You can use those to your advantage. Everyone will tell you that Meta Tags are dead. I disagree.

I like to use the WordPress Custom Fields for meta information. Basically, a meta tag for each post. One custom field would be titled “description.” Then in the value I put descriptive data regarding that post.  read more »

A lot of bloggers feel they need to post every day. This is not really the case. Don’t post, just to get something posted. Post something that will be valuable.

It’s better to post once a week if they are great posts. But seven mediocre posts doesn’t benefit anyone. You also don’t want your blog to get stale.

It’s up to you to find the happy medium. Keep your posting in line with your schedule. Don’t over do it. Just post great articles, even if it means less frequency.

WordTracker has a great Keyword Research Guide http://www.wordtracker.com/keyword-research-guide.html. It is a free eBook. Just because it is free, doesn’t mean it isn’t good. This thing is chock full of helpful information. Newbies as well as old dogs need to check out WordTracker’s Keyword Research Guide.

Yeah, right. After having my blogs for over a year now, I’ve definitely discovered how much work it can be. It really can get challenging to come up with ideas to write on multiple topics. Especially every day.

So, I’ve compiled a list of things I’d Rather be doing than blogging:

* Spending time with my family
* Playing frisbee with my dog
* Playing my guitar
* Riding my bike
* Drinking beer
* Cashing my AdSense check
* Pulling my teeth out with a vice-grips  read more »

Google is now allowing you to A/B test your ad blocks. An A/B test allows you to run two different types of AdSense ads that rotate with different configurations so that you can test which one works best for your site.

You’ll need to set up channels for each ad block to track the results. Go here http://adsense.blogspot.com/2006/08/abcs-of-ab-testing.html to get the javascript code that they suggest you can use to run an A/B Test with your AdSense.  read more »

What is link bait you ask? Great question. Link bait is basically just creating a site that people naturally want to link to. You Tube would be a great example. They went thru the roof in like 2 weeks!

SEOmoz posted his slides from a presentation they did at SES. Check out the slides http://www.seomoz.org/2006/sanjose-linkbait.html, lots of great information here.

You too can turn your site into a link bait site.

The Google Advertising Professional Exam can be a tough one. There are plenty of reasons to take it, if for no other reason to assure yourself that you are getting the most out of your Adwords campaign.

Here are some tips to ensure that your $50 is well spent.

Run an Adwords campaign. The best thing you can do is familiarize yourself with the interface and concept. Look at every tool, every screen as well as every link. Even if you think it’s something you never think you’ll use. Pay attention to names of screens, menus and tools.  read more »

Ross Dunn wrote a great article http://www.searchengineguide.com/dunn/2006/0721_rd1.html about how to do research on your competitor’s site to find out how they are ranking so well. It’s got some great information, as well as some basic SEO techniques.

Check it out. It’s worth the read.